Oliver North in COD ad

Something I cant help but find strange is that Oliver North (A dude who did some high treason and covered Nixon's ass) is on an Ad for the new Call of Duty game. isnt that kinda like Mike Tyson selling denchers or OJ Simpson selling knives?
in any case it really doesn't make the argument for taking games seriously as an art form look any good.

Here is a link to the ad
http://www.youtube.com/watch?v=B8CGK_QkadM